Why Do Some Celebrity Campaigns Have No Estimate Or Guarantee?

From time to time we have campaigns that we believe are a good opportunity for our clients however not all campaigns are able to have an estimate or guarantee. This can be due to the deal that was created with the host or a lack of insight into the potential of the host’s capability. 

Clients should be very aware of the opportunity and potential risks associated with these campaigns and should only proceed if the host resonates with them and they are willing to accept the full risk that the campaign has no set expectation of outcomes.